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FOBIE.ai

Write the email I keep meaning to send my customers

You have a list, you know you should use it, and writing the thing is the bit that never happens. This job is about getting a decent email out regularly without it becoming a second job.

What a good result looks like

Use this to judge a demo. A tool that cannot do these is not doing the job, whatever it is called.

  • It gets you to a draft from a couple of bullet points.
  • It sounds like your business, not like every other business.
  • It handles the list, the unsubscribes and the legal footer properly.
  • You can see who opened it, without drowning in charts.

What usually goes wrong

The things people find out after they have paid.

  • Generated marketing copy reads as generated. Rewrite the first and last lines yourself, always.
  • Mailing list rules are a legal matter in most countries. The tool does not carry that risk; you do.
  • Pricing usually steps up with list size, and the steps can be steep.

4 tools that do this

How this list is ordered — and why money is not one of the reasons
  1. 1. How squarely the tool does this job. A tool built for this job comes before one that can be made to do it. A tool that needs wiring up comes last.
  2. 2. How much we actually know about it. A tool we have used ourselves comes before one we have only researched, which comes before one only a reader has written in about, which comes before one nobody has assessed. A tool low on this list is not bad. It is unknown.
  3. 3. How technical you need to be. Where the first two signals tie, the one a non-technical person can set up alone comes first. This site is for people who are not going to write code.
  4. 4. How recently we checked the listing. A listing we checked last month is worth more to you than one we checked last year, so it breaks the remaining ties. Listings we have never checked come last.

Nothing commercial appears on that list, and nothing commercial is given to the code that orders it. How we make money, and how you can check.

  1. Mailchimp

    by Intuit

    The boring parts — list, unsubscribes, footer, deliverability — are the parts that actually matter, and it does them.

    Built for thisListed, not reviewedNo setup help neededFree tier to try it

  2. ChatGPT

    by OpenAI

    Fine for getting to a draft. It will not manage your list or send anything.

    Does this wellListed, not reviewedNo setup help neededFree tier to try it

  3. Claude

    by Anthropic

    Good on tone. Same caveat as any writing tool: it will not send anything.

    Does this wellListed, not reviewedNo setup help neededFree tier to try it

  4. Superhuman

    by Superhuman (Grammarly)

    It helps you write one email well. It is not a mailing-list tool.

    Can, once set upListed, not reviewedNo setup help needed

Reviews against this job

Listed, not reviewedIt is in the directory. Nobody here has assessed it yet.

Nobody here has assessed any of these tools against this job yet. The listings above describe what each one is sold to do and how squarely it fits — which is real information — but none of it is a verdict, and this page does not pretend otherwise.

Used one of these for this job? Tell us what happened — reader reports are published as reader reports, in your words, clearly labelled.

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